With regard to ford taurus, What is the major marketing decision Ford face and why is it so important?

1)Define Fords Taurus(newly launched vehicle by ford) marketing research problem based on the management decision problem?With regard to ford taurus, What is the major marketing decision Ford face and why is it so important?The Taurus nameplate is from a generation of buyers that know the name. The 500 and Montego are early 60's and 70"s names that the current generation of buyer has never heard of. This is the reason for the change.



This is also Mullaly's legacy as the new CEO for Ford Motor CompanyWith regard to ford taurus, What is the major marketing decision Ford face and why is it so important?The decision by Ford to revive the taurus nameplate is due to the five hundred being a slow mover and the taurus nameplate being a well known one after all the car at one time was the best selling in the u.s. this is the reason to revive the nameWith regard to ford taurus, What is the major marketing decision Ford face and why is it so important?When reviving the Taurus name, they are reviving the 500,000 units sold, true.



But they are also reviving grim memories of being stranded on the road, which were pretty common, specially in the older Taurus models.